Registration The use of the Horzepower.co.uk website is give a user friendly way to buy/sell/swap/px viechles, once you have filled in the registration form you will receive an email( normally within 1 hour )with your account activation. please read the following text this will help you understand how we use your data once you have registered Email addresses are collected in order to send registrants their chosen password, providing them with online access to their registration details.The user can access this information at any time in order to update their details or change the option on whether they would like to receive communication from Horzepower.co.uk or selected third parties. Other registration information is collected in order: To generate an overall audience profile of visitors using the Horzepower web site. This information is then used to assist in developing relevant content on the site as well as ensuring that automotive trade advertisers looking to reach specific audience groups are encouraged to place their stock or promotions on the site. To support our E-alerts functionality - whereby visitors to our site can store settings on vehicle searches and/or set up alerts to be notified (by email) - when a specified vehicle appears for sale on the Horzepower web site. Unless a visitor supplies their email address, we are unable to send such alerts.